Email Dilemma: Too Many Emails

Here is yet another thing I don’t get:

E-commerce companies are great at asking you if you would like to subscribe.  They offer 10 percent off your first order or some other ‘bargain’ as an incentive to sign up. So you think, ya I might buy from them so why not sign up?. You know why not…I shall tell you now, why not….. TOO  MANY  EMAILS.

 As you all know, you then get BOMBARDED with emails. Now, some firms DO have the good sense to offer once a week emails, but surely,.. they can do better. Did you know we can land a probe on an asteroid?  We can bring rockets back to earth to be re-used, and we can 3D print body parts. So good people, why cannot website operators, webmasters, masters of websites, people who manage websites, and coders who put websites together  offer more choices for email subscriptions.  Why is it all or nothing?

 Sometimes I can’t stand it because I am spending so much time deleting emails and finally I unsubscribe.  Has this happened to you?  And they say, ‘Please tell us why you are unsubscribing’, and they list choices, and one of the choices they list often is, yes, you guessed it, “Too many emails”… Riddle me this: Why, if they know that is a reason people unsubscribe, don’t they FIX the problem?

 So, keep in mind, we can land a probe on a moving comet.  Therefore, I postulate, E-com companies CAN offer more choices in how many emails we get from them. I often stay subscribed just so I don’t forget that it’s a company I have ordered from, or one I may like to order from… but then, I could just write it down in a journal like in 1985,  and then un-subscribe.

When patrons subscribe to your website, PLEASE, offer more choices.  “How many emails do you want from us?”  Choices:  every day (some people have nothing better to do I guess), or maybe Twice a week, Once a week, every two weeks, Once a month. Twice yearly. 

 Ya I know why you don’t…You’ll say,  it’s a logistics nightmare, but hey, do you want to keep me and thousands of others on the hook, or do you want us to unsubscribe and go elsewhere?  So, hey, Write Some Code, and  keep me interested. I may forget to write you in the journal.